About
Find your fit
The 2022/2023 identities centred around an explosive and energetic relaunch of Brisbane Festival in the post-COVID era. This laid the groundwork for 2024 to be simpler, and more confident in the established identity. Anchored around the theme 'Find your fit' we stripped back all the illustrative and textural elements for focus on the a primary master brand. The logo first developed in 2022 came back into focus and its silhouette was re-contextualised as the primary graphic element called the Modular Block – a device that's proved both adaptable, graphically striking and practical for applications across all campaign mediums. The brands refined and contemporary design system now looks to cement itself as a master brand for future festival to build upon.
Services
- Visual Identity
- Brand Strategy
- Website
- Animation
- Campaign
The Modular Block
