Open Season 2024

Building on the psychedelic AI-generated imagery from their hero video, we layered different scenes on top of each other, allowing multiple realities to twist and emerge, drawing you into the world. We encoded this into a design system to allow for a flexible yet seamless brand, with a spectrum between minimalist and maximalist visual approaches to suit different artists or contexts. With the layered diamond as the key graphic, we developed colour-themed print and digital templates, and created a motion-driven website to embody the kaleidoscopic nature of the brand.