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    Queensland Holocaust Museum

    Queensland Holocaust Museum aims to inspire, educate and motivate visitors to stand up against intolerance, racial hatred & vilification. We approached this challenging brand in a contemporary and artistic way to introduce a weighty and important subject through a modern lens.

    Queensland Holocaust Museum



    The project held immense significance for Bigfish, particularly for its founder Sheldon Lieberman, who hails from a Jewish family that was deeply impacted by the Holocaust. It was challenging to create a brand that felt accessible to the public, while not hiding the real horrors and heartbreak of the Holocaust.

    The logo consciously avoided any symbolic elements and instead relied on typography to convey a narrative and storytelling quality through its editorial aesthetic. The wider visual identity used traditional Jewish symbols, such as the pebble, but presented them in new and aesthetic ways that weren't immediately apparent. The blending of contemporary colours with historic imagery created a harmonious contrast that emphasised the sharing of significant historical stories in a contemporary context.

    Examples of pebbles used in Jewish culture that inspired the Queensland Holocaust Museum brand identity.

    Pebbles & stones are an enduring symbol of remembrance and were used as inspiration throughout the brand

    Process photo of how the hand illustration was created for the Queensland Holocaust Museum brand.

    Using analog and hand-made techniques to create a symbol that represents the shattering of humanity caused by the Holocaust

    Three posters designed for the Queensland Holocaust Museum, featuring white space and interesting grid layouts.Three posters designed for the Queensland Holocaust Museum, featuring white space and interesting grid layouts.
    Hand illustration created for the Queensland Holocaust Museum.
    Examples of pages from the brand identity styleguide