Roster Agency

The Roster Agency identity aimed to strike a balance: functioning as a straightforward portfolio website while making a significant impact in the industry by challenging the traditional notion of a venue transforming into a booking agency. The name itself, 'Roster', served as the conceptual foundation, emphasising a bold typographical list format. The single, eye-popping colour scheme stripped away all unnecessary elements, directing focus squarely on its content—a bold statement of confidence for this newly established agency. Instead of spotlighting any specific act in its brand imagery, 'we created and ambient textural video piece that is dynamic, strange, and intriguing as a launchpad for the brand.